- AHCBUS505A - Develop a marketing plan
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
AHCBUS505A Mapping and Delivery Guide
Develop a marketing plan
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | AHCBUS505A - Develop a marketing plan |
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Description | This unit covers developing a marketing plan and defines the standard required to: identify the marketable features of the product and potential markets; develop a range of marketing alternatives; collect and analyse data to assess alternatives in a marketing plan; evaluate performance targets and recommend modifications or improvements; implement and evaluate a marketing plan; and plan to manage promotional activities. | ||
Employability Skills | This unit contains employability skills. | ||
Learning Outcomes and Application | This unit applies to those who develop marketing plans for any agricultural and horticultural products or related services. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Evaluate commercial information |
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Element: Identify marketing requirements |
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Element: Determine promotional strategies |
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Element: Organise implementation |
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Evidence Required
List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. | |
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | The evidence required to demonstrate competency in this unit must be relevant to workplace operations and satisfy holistically all of the requirements of the performance criteria and required skills and knowledge and include achievement of the following: identify the marketable features of the product and potential markets develop a range of marketing alternatives collect and analyse data to assess alternatives in a marketing plan evaluate performance targets and recommend modifications or improvements implement and evaluate a marketing plan plan to manage promotional activities. |
Context of and specific resources for assessment | Competency requires the application of work practices under work conditions. Selection and use of resources for some worksites may differ due to the regional or enterprise circumstances. |
Submission Requirements
List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here
Assessment task 1: [title] Due date:
(add new lines for each of the assessment tasks)
Assessment Tasks
Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
Required skills |
analyse, research information and develop a marketing plan implement and evaluate a marketing plan research and determine the best marketing options in order to achieve the organisations objectives problem solve to overcome impediments manage time evaluate performance targets and recommend modifications or improvements collect and analyse data to assess marketing alternatives make presentations to groups plan to manage promotional activities manage budgets use literacy skills to fulfil job roles as required by the organisation. The level of skill may range from reading and understanding documentation to completion of written reports use oral communication skills/language competence to fulfil the job role as specified by the organisation including questioning, active listening, asking for clarification, negotiating solutions and responding to a range of views use numeracy skills to estimate, calculate and record complex workplace measures use interpersonal skills to work with others and relate to people from a range of cultural, social and religious backgrounds and with a range of physical and mental abilities. |
Required knowledge |
financial management and budgeting rural organisations policies and procedures for marketing and promotions sales and marketing principles and practices sound knowledge of promotional activities including, trade shows, in-house promotions, advertising, public relations, familiarisations, signage and display relevant State/Territory legislative requirements with regard to Occupational Health and Safety (OHS) and risk management procedures for management of promotional activities legal issues that affect marketing activities (trade practices, Fair Trading Acts, Sales of Goods Acts) industry and marketing knowledge including sales networks and distribution systems, and customer trends and preferences demographic studies and their application in the development of a marketing plan. |
The range statement relates to the unit of competency as a whole. | |
Purpose for marketing plan may include: | achieving or not achieving sales targets increased access to new markets customer/client feedback level of public/purchaser awareness increased recognition rates of products market penetration. |
Information may include: | sales data expected revenues expenditure attributable costs market share figures trends in consumer purchases demographic data borrowing costs transport costs delivery times. |
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.
Observation Checklist
Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice | Yes | No | Comments/feedback |
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Relevant information is researched and analysed to identify market trends. | |||
Competing products are identified and evaluated to determine strengths and weaknesses of own products. | |||
Collated information is presented in a manner which provides clear and concise information. | |||
Market and situation analysis is conducted using established techniques in accordance with available budget and the need for external assistance. | |||
Promotional materials are created that enhance the product and commercial presentation. | |||
Priorities, responsibilities, timelines and budgets are recorded and communicated to appropriate colleagues. | |||
Detailed plans for promotional activities are prepared and recorded according to enterprise guidelines. | |||
Outlined in the promotional plan are objectives, level of exposure to be achieved and available markets. | |||
Strategies take account of feedback from operational staff, time management and scheduling issues, and resource constraints. | |||
Marketing objectives are established based on new and retained business consistent with product and operational business plans. | |||
Criteria are established to measure impact and success of promotional activities. | |||
Adjustments to the promotional strategy product distribution are made promptly to ensure consistency of promotion. | |||
Required distribution channels are defined and established. | |||
Product documentation is distributed on time in the specified quantities. |
Forms
Assessment Cover Sheet
AHCBUS505A - Develop a marketing plan
Assessment task 1: [title]
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I declare that the assessment tasks submitted for this unit are my own work.
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Result: Competent Not yet competent
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Assessment Record Sheet
AHCBUS505A - Develop a marketing plan
Student name:
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Assessment task 1: [title] Result: Competent Not yet competent
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Feedback to student:
Overall assessment result: Competent Not yet competent
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